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When I was approached by health coach Annabel for a contemporary logo, my initial instinct was that a typographic identity was the direction to go in. However, typography and flat colour alone didn’t allow me to represent Annabel’s Greek heritage that she is so proud of, or the depth that she dives into her clients’ lifestyle to help facilitate change.

I began experimenting with alcohol inks to create a background of deep swirling blues, remincent of Mediterranean seas. Coupled with beautiful serifed and script typography the end result is a unique and expressive brandmark.


Phase One Design