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CV required a redesign of their e-newsletter, magazine, display ads and direct mailers to appeal to their target audience. This luxury brand is part of the Kuoni group and the magazine is distributed to a select mailing group as well as throughout the UK via Kuoni stores. It needed to reflect the brand values as well as offer an enticing read and user experience. The ads were designed for publication in Conde Nast Traveller, Sunday Times Travel Magazine and the Daily Telegraph. The direct mailers were used to push sales during peak booking periods as well as launch new destinations.

Phase One Design