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Holly’s Funerals are funeral directors with a difference. They wanted branding to reflect their contemporary, caring ethos whilst focussing upon love and nature. Their new logo combines hand drawn flowers with a contemporary typeface to create a modern, refreshing and distinctive brand within a traditional industry. The logo has been further developed accommodate several different divisions of the company, including Holly’s Pet Funerals, Holly’s Hug Hampers and Holly’s Natural Burial Ground, each with its own colour palette.

Brand guidelines, literature, stationery, social media headers, vehicle and shop signage, plus a range of condolence cards followed, using the flowers from the logo to illustrate them.

Phase One Design