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As the mum of three girls, encouraging them to be healthy and active is a subject close to my heart, so when I was approached about branding for ‘We are Girls in Sport’ I instantly knew I wanted to be involved. The social media campaign aims to raise the profile of girls in sport in response to the significant drop off of girls participating in sport from early teens onwards.

Following initial designs, market research was carried out within the target age group of girls. Using their feedback, the most popular logo was developed into a final identity which is bright, bold and fun.


Phase One Design