I’m Fay Hawkins and I’m a designer & brand strategist. I help SMEs build a brand that reflects their personality and values so they can communicate clearly with their target audience.

With an injection of stand-out creative and consistent use of their visual styling across their marketing, they grow brand recognition, trust and ultimately sales.

Is your business
fantastically memorable?

You know your business is fantastic, but is it fantastically memorable to the world?

If not, then we can help you. We’re passionate about combining 25 years+ of strategic brand experience and creative design with your business, so that it will thrive and prosper.

Phase One Design has a wonderful team of creative experts to collaborate with, to bring you the best results for your creative project. From marketing consultants, web programmers and photographers to social media experts, videographers and printers my team can support you every step of the way.

Starting a new business or considering a business rebrand can be daunting and overwhelming. I understand – I’ve worked with many clients who’ve felt the same. But don’t worry, together we will bring your brand alive.



Marketing Collateral

Firstly, we start with a Brand Strategy workshop. We need to understand you, your business story and vision, your brand personality, values, target audience and competition.

Then we unleash our creativity, to develop designs which are impactful and bring results. The branding we create will embody your business, resonate with your customers and give you brand confidence.

We design and implement your visual stying throughout your marketing assets, providing crucial consistency which strengthens brand recognition and builds trust in your brand.


You talk. We listen & ask questions. Then we come up with a creative plan to get you results.

And it’s free.


Our strategy workshop provides clarity on positioning, audience, brand personality and values, providing a solid foundation for the creative design phase.


Strategy + design = high quality creative to bring your brand alive.

Then we deliver all brand and marketing assets on time as digital or print ready artwork.

It's not all about design…

I’m also mum to three girls and, when I’m not taxiing them around, I relish escaping into nature with our black lab or taking a slow paddle down the river on my beautiful rainbow paddleboard.


“We loved working with Fay on the logo design for We are Girls in Sport.  She was engaged from the outset and spent time becoming familiar with the movement and our mission so that she could incorporate that into the logo. She listened and spent time looking at our ideas, as well as sharing with us her expertise and creativity.  

Fay was patient throughout, created several logos for us and helped us with our focus groups as we tried to decide on just one!  The service she has provided throughout and since delivery of the final logo has been excellent and we heartily recommend her for any project!”

Caroline Kings, We are Girls in Sport

Inspiring a new generation of sporting champions

Repositioning a family vineyard within the market